Call Com Inc. Business Process Outsourcing

Call Com Inc. Business Process Outsourcing

 
 
 
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SEARCH ENGINE OPTIMIZATION TECHNIQUES

SITE BASED OPTIMIZATION (On Page Optimization)

Search Engine Optimization falls into two different processes. The first and the most important aspect in SEO is the "On Page Optimization" or "Site Based Optimization" which relates to content and structure of the website. Normally, it includes pages written in the Hyper Text Markup Language (HTML) but also applies to other formats that can be index by search engines.

Site based optimization involves modifying keyword frequency in the websites URL, Meta contents, hypertext links, body text and even images. This process also involves reducing redundant HTML codes and restructuring the site to produce better linked and focused page content. A website improperly designed will cost more money in the future and may lead business loss so it is better to optimize your website from the beginning.

Common On Page SEO Mistakes:

  • Use of non-standard title elements
  • Failing to optimize image markup
  • Duplication of content
  • Excessive use of images and flash animation

Avoid On Page SEO Spamming Tactics:

  • Hidden Text and links on the page
  • Keyword repetition
  • Mirror pages
  • Cloaking


The second type of SEO technique is the Off Page Optimization. Off Page Optimization is a SEO technique that can be done off the pages of a website. It includes maximizing the performance of a site in the search engines targeting the keywords related to the "on page contents" and keywords from other related links off the website.

Although On page is the most essential method in doing SEO, Off Page Optimization is considered that needs more tedious work than On Page optimization. This includes building links into the web network back to your website, directory submissions, building sitemap of the website and monitoring website traffic by using certain tools like analytics can help you see where your target audience is coming from. Over all, the most important thing is to use the right keywords On and Off page elements. This will make search engines recognize your website relevant for the keyword searched.

Common Off Page SEO Mistakes:

  • Duplication of keywords in link ads
  • Buying site-wide links
  • Place of random links without keywords near your link-ad

Avoid Off Page SEO Spamming Tactics:

  • Link farms
  • Irrelevant keywords in your link-ads
  • Garbage links
  • Link churning
  • Hidden inbound links



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